Awkbit teamed up with R/GA to successfully develop a minimum viable product for a renowned healthcare website that needed a new digital User Interface. They required a change in their content management system and front end, plus integration with technologies for hosting, tracking, filling forms, and providing videos quickly.

The solution also needed Continuous Integration updates to provide a seamless working site with ease of use both for customers and administrators. The Drupal- based CMS was built with a marketing vision in mind and integrated with a content delivery network for quick video loading across the US.

According to R/GA's needs, Awkbit presented an MVP first, which grew into a more extensive scope thanks to the versatility of the original project.

—A comprehensive technical revamp on the back end.
—Content and design integration.
—Development tools and stacks so the business unit can self-manage, be independent and up-to-date.

The first thing to do was to set up all the development tools and stacks. Awkbit used Docker to provide the local development stacks and Kubernetes to manage the hosting cluster. The process of setting up was essential not only for our developers but also for the client's internal team. It worked in the same way as scaffolding and machinery in the construction industry.

The clients' design was implemented once the development stack setup was complete.

Twig provided a template engine that supports Drupal. This is how Drupal fills out blank spaces and turns “insert_your_username_here” into your actual username. Essential for custom components.

We implemented Adobe Analytics for audience segmentation, which allows for tracking and segmenting the different groups of users entering the site. Using personalization for the corporate segment avoided the voice and tone issues they had been having.

This journey was similar to the one of the MPV, with added complexity but solid foundations to build upon. As a result, the technologies used were the same, focused on backend and frontend development.

The development team at Awkbit successfully leveraged the code already written, maximizing flexibility and versatility for the second part of this project. Thanks to this, we were able to accelerate development and provide a unified foundation for both sites.

At the end of this journey, Awkbit was able to deliver a completely restructured Continuous Integration pipeline that streamlined content updates and deployments.

This case tested the capacity of our developers to reuse and recycle the components that proved functional in the minimum viable product and build new ones according to the new set of goals and challenges, maximizing productivity for all the stakeholders of the project.